BNY Mellon [profile] has hired a former Eaton Vance [profile] heavy-hitter to pump up the global marketing of BNY's investment products.

The asset manager, which houses 15 boutiques under its wing, has hired Paul Nobile as chief marketing officer for Investment Management.

Based in New York, Nobile will report to PeterPaul Pardi, global head of distribution and R. Jeep Bryant, executive vice president for marketing and corporate affairs. 

Nobile resigned last November from the role of CMO at Eaton Vance.

Before working at Eaton Vance, Nobile had held a series of progressive marketing positions at Barclays Global Investors (BGI) in San Francisco from 1997 to 2009, ultimately as managing director and head of Brand Marketing for iShares [profile].  In that role, he led the development of global positioning of the iShares brand across the Americas, EMEA and Asia Pacific. 

"Paul has an excellent track record in positioning, activating and amplifying investment management brands and enhancing distribution efforts globally," stated Pardi.  "As we invest in expanding the BNY Mellon Investment Management enterprise in partnership with our 15 investment boutiques globally, we are confident that Paul can advance our leadership position through his outstanding experience and continued innovation."

Here is the press release:

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Company Press Release

BNY Mellon Names Paul Nobile as Chief Marketing Officer for Investment Management

?NEW YORK and LONDON, Sept. 26, 2013 /PRNewswire/ -- BNY Mellon, the global leader in investment management and investment services, has named Paul Nobile as chief marketing officer for Investment Management.  Based in New York, he will report to PeterPaul Pardi, global head of distribution and R. Jeep Bryant, executive vice president for marketing and corporate affairs.  Nobile was most recently at Eaton Vance in Boston, where he was chief marketing officer.

Prior to joining Eaton Vance, Nobile held a series of progressive marketing positions at Barclays Global Investors (BGI) in San Francisco from 1997 to 2009, culminating as Managing Director and head of Brand Marketing for the iShares Exchange Traded Funds.  In that role, he led the development of global positioning of the iShares brand across the Americas, EMEA and Asia Pacific.  During his tenure, iShares grew to become the world's largest ETF franchise.

"Paul has an excellent track record in positioning, activating and amplifying investment management brands and enhancing distribution efforts globally," said Pardi.  "As we invest in expanding the BNY Mellon Investment Management enterprise in partnership with our 15 investment boutiques globally, we are confident that Paul can advance our leadership position through his outstanding experience and continued innovation."

"BNY Mellon is committed to building a brand that reflects the client focus, investment expertise and global capabilities of our investment management business," said Bryant.  "Paul's marketing expertise and industry experience will accelerate our efforts."

A graduate of Syracuse University with a B.A. from the S. I. Newhouse School of Public Communications and B.S. from the Maxwell School of Citizenship and Public Affairs, Nobile also has FINRA Series 7, 63 and 24 licenses.

Notes to Editors:

BNY Mellon Investment Management is one of the world's leading investment management organizations and one of the top U.S. wealth managers, with $1.4 trillion in assets under management. It encompasses BNY Mellon's affiliated investment management firms, wealth management services and global distribution companies. More information can be found atwww.bnymellon.com.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2013, BNY Mellon had $26.2 trillion in assets under custody and/or administration, and $1.4 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (BK). Additional information is available on www.bnymellon.com, or follow us on Twitter @BNYMellon.

All information source BNY Mellon as of June 30, 2013. This press release is qualified for issuance in the UK and US and is for information purposes only. It does not constitute an offer or solicitation of securities or investment services or an endorsement thereof in any jurisdiction or in any circumstance in which such offer or solicitation is unlawful or not authorized. This press release is issued by BNY Mellon Investment Management (US) and BNY Mellon Asset Management International Limited (ex-US) to members of the financial press and media and the information contained herein should not be construed as investment advice. Past performance is not a guide to future performance.  The value of investments and the income from them is not guaranteed and can fall as well as rise due to stock market and currency movements.  When you sell your investment you may get back less than you originally invested. Registered office of BNY Mellon Asset Management International Limited: BNY Mellon Centre, 160 Queen Victoria Street, London, EC4V 4LA. Registered in England no. 1118580. Authorized and regulated by the Financial Conduct Authority. A BNY Mellon Company.

 

Edited by: Tommy Fernandez


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