Fortune is developing new revenue streams by licensing its Fortune 500 and Fortune e-50 indexes for fund products. The first out is a exchange-traded fund advised by
State Street Global Advisors (SSgA). The two new ETFs formally launched today.
The funds, the shares of which will be called the "FORTUNE 500 Index Tracking Stock" and "FORTUNE e-50 Index Tracking Stock," trade on The American Stock Exchange under the ticker symbols of FFF and FEF, are part of the streetTRACKS Series Trust that was introduced by SSgA last month.
A report in InvestmentNews added that other publishers, including Institutional Investor and Forbes are considering licensing indexes for similar products.
 
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