It seems that financial consultants don't sell Allstate products as well as they would like. The Northbrook, Illinois-based
Allstate Financial Group announced a training program yesterday, called the "Hatrack Training Program," in order to more thoroughly train the sales forces of their retail partners. By targeting financial consultants, Allstate takes a step back from rank and file distribution-boosting training programs.
"Other distribution companies tend to focus their training efforts solely on their licensed branch employees," said
Rob Shore, senior vice president, Financial Institutions, Glenbrook Life and Annuity Company, a member of Allstate Financial Group in a statement. "We see a need for training materials that are focused at the financial consultant level."
Allstate expects the Hatrack to provide the skills and tools for financial consultants to promote the selling competencies of their platform sales staff members. The program consists of four individual modular courses: training, coaching, motivating and mentoring. Each of module targets an interpersonal skill that financial consultants need to achieve greater results through licensed branch employees. The program's moniker originated with this diversity of duty.
"The training program was aptly named because of the number of 'hats' financial consultants wear each day," said Shore.
 
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