Fundsters interested in the increasingly crowded ETF business may want to take a look at
Reuters. On Friday Aaron Pressman
penned a long special report covering the past, present and future of the ETF business. The short version is that
BlackRock's
iShares unit, the number one ETF provider, is fighting off attacks from both established and new ETF players.
The article provides numerous interesting tidbits: when
Vanguard chief investment officer
Gus Sauter went to
Jack Brennan (then CEO) to make the case for launching ETFs, Brennan called it "the dumbest idea [Sauter] ever had." Sauter, current Vanguard CEO
Bill McNabb, Morningstar ETF research director
Scott Burns, Vanguard ETF product management group chief
Rick Genoni, iShares product chief
Noel Archard,
Schwab senior vice president
Peter Crawford and several advisors all weighed in for the article. 
Edited by:
Neil Anderson, Managing Editor
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