is liquidating its entire ETF roster and the company's CEO is starting a new venture, NewsOK.com
is starting a new firm called Exchange Traded Concepts
, which, acccording to its
, will provide "a portal to launch new custom exchange traded funds quickly and inexpensively
through a complete turnkey solution."
"We are closing these (funds) and transitioning to a new business model that's much larger in scope,"
Stevens told the pub. "Everything we have learned over the past couple of years will make this new venture ultimately successful."
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