Relentless.

Vanguard mowed over the competition, again, over the past week.

First, the asset explosion. Barron's reports that the low cost giant's AUM has "ballooned" as more investors flock to index funds. The Wall Street Journal reported a similar trend, with Vanguard beating out stock pickers for investor dollars.

In the ETF realm alone, Vanguard is within spitting distance of stealing State Street's crown, according to Barron's. The Malvern menace has already taken Pimco's crown, according to InvestmentNews.

A granular look into Vanguard's victories shows that the firm's index funds are attracting more dollars than its index ETFs, according to the Wall Street Journal. The newspaper also argues that the factors benefitting Vanguard also seem to be benefitting DFA. Vanguard appears to be taking a different approach to interest rate risk compared to Eaton Vance, according to InvestmentNews. According to Investorplace, Vanguard has attracted the attention of low-fuss investors. 

Edited by: Tommy Fernandez


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