Fund companies thinking about that full-page ad in the Wall Street Journal may want to consider an online ad, instead.

Advertisers are turning away from the print versions of the Wall Street Journal and Barron's, reports the New York Post. For the first time ever, the Wall Street Journal's online operations have pulled in more money than its print products, including the print Journal and Barron's.

Peter Kann, head of Dow Jones, put the blame on lower advertising revenues at the WSJ. Paradoxically, the publisher is planning a new weekend print edition of the Journal for September, reports the Post.

Meanwhile, the online version of the Journal and newly acquired website Marketwatch are pulling in their fair share of advertising and subscribers.

The online version of the WSJ has a total of 731,000 online subscribers, a quarterly increase of 5.2 percent. The first quarter online revenues totaled $117.2 million, up 35.7 percent, partly due to Marketwatch.  

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