Leadership at a $1.18-trillion-AUM asset manager are making a multi-year deal supporting college sports in the U.S.
| Andrew Ryan Schlossberg|
Senior Managing Director, Head of EMEA, Incoming Head of the Americas
On Tuesday, Andrew Schlossberg
, head of the Americas at Invesco
], and Dan Draper
, Invesco's global head of ETFs, unveiled
marketing partnership, with CBS Sports and Turner Sports
. The three-year partnership makes Invesco the "Official Asset Management Partner" of all NCAA championships
and makes Invesco's flagship Invesco QQQ
ETF the "Official ETF" of the NCAA; Invesco will now be part of the NCAA Corporate Champions and Partner Program
| Daniel Eugene Draper|
Managing Director, Global Head of Exchange Traded Funds
Pricing and terms of the partnership were not disclosed.
, associate director of corporate relationships at NCAA, Katy Chambers Mollica
, vice president of NCAA partnerships at Turner Sports, and Devron Edwards
, VP of NCAA partnerships at CBS Sports, did not immediately return calls for comment.
Jeaneen Terrio, an Invesco spokeswoman, puts the Invesco-NCAA partnership in the context of the Atlanta-based, publicly traded asset manager's "Greater Possibilities Together" market campaign.
"The NCAA is a natural fit for Invesco," Schlossberg states. "Our partnership with the NCAA will bring greater possibilities through local community programs and financial literacy education."
, senior vice president of basketball at NCAA, adds that the Invesco-NCAA partnership "is especially exciting around financial literacy education for the benefit of student-athletes' future."
The partnership news comes after the NCAA's board of governors last week publicly kicked off
a process to allow college athletes to get paid (through sponsorships), a change that could mean many college athletes soon find themselves with an increased immediate interest in financial literacy.
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