After months of buzz [see MFWire.com, 4/20/2011], Bill Gross' exchange-traded fund is finally here. Today Allianz subsidiary Pimco [profile] plans to finally launch the Pimco Total Return ETF (TRXT), and the media excitement hasn't slowed for what Gross himself expects to become the world's largest ETF [see MFWire.com, 1/11/2012.

So, what does the media have to say about the launch? Benzinga's ETF Professor lists "5 reasons why the total return ETF is overrated."

ETF Database offers "9 things investors need to know about the Pimco Total Return ETF" and calls the new ETF "an active gamechanger".

ETF Trends argues that the launch "puts focus on active ETFs."

ETF Daily News reports that TRXT "will begin trading" today.

The Fiscal Times ominously calls TRXT "the new ETF that could kill mutual funds" and opens by quoting John Donne's Meditation XVII, which ends by revealing "for whom the bell tolls. It tolls for thee."

IndexUniverse simply reports that the "Pimco Total Return ETF finally goes live." The pub also highlights Standard & Poor's warning that the new ETF "won't be cheap."

MarketWatch goes as far as calling TRXT "the iPhone of ETFs."

Morningstar's ETF Specialist wonders if the launch "could be a turning point for the active ETF market."

And Morningstar ETFInvestor editor Paul Justice wonders if, for advisors, the new ETF will "really reset their point of view and establish it over the next couple of years." 

Edited by: Neil Anderson, Managing Editor


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