ManuLife is gearing up to help reps sell multi-style managed accounts. The multi-style accounts are modeled after wirehouse offerings that package multiple investment portfolios into one account. The investment portfolios are typically proprietary to the distributor, but they offer the advantage of greater diversification for investors with fewer assets.

The Boston-based US-arm of the Canadian insurer has put together a proposal generator to support financial consultants selling these accounts. The proposal generator is one of a number of tools it is offering through its ManuLife Private Account Financial Consultant Resource Center at www.manulifeprivateaccount.com.

Carey Foran Hoch, vice president of Marketing and Product Management for ManuLife Private Account said that the tools are part of an effort by ManuLife to "go beyond standard sales materials and offering customized, high-end tools that the financial consultant can use" to build their consultative practice.

The tool is designed to enable advisors to quickly generate customized proposals, said ManuLife officials. The advisor enters client information by answering a series of questions. Once the questions are answered, the he or she has the option of creating a quick proposal through ManuLife or building a customized proposal. The advisor can then print the proposal locally or having ManuLife ship a professionally bound and color printed version.

"In general, high net worth clients want more upscale, personalized materials, especially when it concerns their finances. Recognizing this fact, our Proposal Generator allows Financial Consultants to work with their clients to develop a customized proposal that complements their overall wealth management strategy," said Marc Costantini, senior vice president & general manager, ManuLife Private Account.

ManuLife is also providing a tool that enable advisors to compare a client's current portfolio holdings to holdings in a proposed ManuLife Private Account. The financial consultant can use the Portfolio Analytics tool to view a client's current overall holdings, determine their degree of diversification, and overall risk/return trade-off.

ManuLife is also offering a suitability tool called Investor Profiler. That online tool helps to determine which portfolio will best fit a client's profile and investment strategy. Finally, it is offering a fee calculator that illustrates hypothetical performance at the individual client level both with and without the annual client fee.  

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