Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:ETF Vanity Tickers Are Great, But Are They Enough? Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, February 6, 2012

ETF Vanity Tickers Are Great, But Are They Enough?

News summary by MFWire's editors

What's in an ETF's name ... or ticker? The Wall Street Journal's Rachel Ensign reports that clever marketing, such as having catchy symbols, is needed to be noticed in a crowded market like that of exchange-traded funds.

"It's kind of like when you have vanity plates on your car," Laura Morrison, senior vice president of global index and exchange-traded products at the New York Stock Exchange (NYSE) told the WSJ.

"All things being equal, if you've got a more memorable ticker symbol, then people will be remembering you more, " Ryan Issakainen, ETF strategist at First Trust [profile], reportedly said. The problem is, he added, "all things are never equal."

The WSJ reports that finding a catchy symbol can be tough, given that there are already 1,350 symbols in use on the NYSE Arca alone, which is the biggest US ETF market. There are also 2,446 symbols which are already reserved by firms for their future offerings, and about six new ones are reserved everyday, according to Morrison. Global X [profile] sales chief Justin Young told the pub that they usually go through 10 to 15 possible tickers before choosing which is available and memorable.

Firms have different strategies in coming up with their tickers. At Direxion Funds [profile], senior vice president of marketing David Fajardo found inspiration for one pair of tickers when he saw his son's t-shirt. # 

Edited by: HFD


Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use