Traditional mutual fundsters aren't the only ones with ETFs nipping at their heels in the public eye.

In his latest column John Rekenthaler, vice president of research for Morningstar, ponders the rise of "guru" ETFs that try to mimic hedge funds' portfolio successes, but without the hedge fund price. Though he's a bit skeptical, Rekenthaler concludes that, "of the two choices, the ETF seems ... more attractive."

"It can be easily traded, there's no danger of fraud, and its after-expenses performance likely will be competitive — if not superior — with that of the leading hedge funds," Rekenthaler writes.

Rekenthaler points to Felix Salmon's case for guru ETFs. And Rekenthaler also highlights Cliff Asness of AQR [profile], a hedge fund PM who also runs mutual funds that try to mimic hedge fund strategies. 

Edited by: Neil Anderson, Managing Editor


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