Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Flanagan Consolidates Invesco's Brands Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, February 22, 2018

Flanagan Consolidates Invesco's Brands

News summary by MFWire's editors

Marty Flanagan is streamlining the face that Invesco [profile] shows the world.

Flanagan, CEO of the publicly traded asset manager, is consolidating all of Invesco's different brands. That includes the PowerShares [profile] ETF business, the Perpetual brand in the United Kingdom, Trimark brand in Canada, and the WL Ross brand in private equity, Invesco spokeswoman Jeaneen Terrio confirms.

"We're taking all of the sub-brands that existed under Invesco and we're starting to transition that to one global brand, which will be Invesco," Terrio says. "All of those brands between now and the end of 2018 will be retired and become Invesco."

There's no official word yet on how the rebranding will affect the names on Invesco's various mutual funds and ETFs. Yet the rebranding could change how Invesco handles the "huge marketing budget" for the PowerShares QQQ ETF. That $59.7-billion ETF is set up as a trust, which means that its marketing budget has been used specifically for PowerShares alone. Now the PowerShares brand will give way to the Invesco one.

"This opens up more collaboration with Invesco," Terrio says. "Theoretically Invesco will have access to that marketing budget."

Flanagan and the rest of Invesco's senior management team see the rebranding as part of a shift towards "more of a solutions-based approach" that is more product- and structure-agnostic, Terrio says.

"Invesco has evolved," Flanagan tells Barron's. "The industry has evolved."

The rebranding news comes as Invesco is absorbing one ETF shop, Source, and preparing to acquire a different ETF business from Guggenheim. That Guggenheim ETF business, in turn, has combined several different ETF brands, including Claymore's BulletShares ETFs and Rydex's ETFs.

The rebranding also comes eight years after Invesco dropped the "Aim" from its brand and acquired Van Kampen. 

Edited by: Neil Anderson, Managing Editor


Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use