MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Wednesday, April 26, 2006 Fund Firms Spending More On Advertising Mutual fund firms have been shelling out more money to promote their offerings. In 2005, fund companies spent nearly $300 million on advertising, the highest since 2001, The Wall Street Journal reported Wednesday. T. Rowe Price Group Inc. led the pack with $74.7 million, up 41 percent from 2004, according to figures from Nielsen Monitor-Plus. Fidelity Investments placed second, with $48.9 million, followed by Franklin Templeton Investments, which spent about $25 million. Due to the improvement in the stock market, fund firms are increasingly coming out with ads that highlight fund performance. A growing number of ads are also now geared towards financial advisers instead of individual investors. Some of the fastest-growing fund companies, however, spent little or none at all, on marketing. These include Barclays Global Investors, Dodge & Cox Funds and American Funds. Printed from: MFWire.com/story.asp?s=11708 Copyright 2006, InvestmentWires, Inc. All Rights Reserved |