MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Tuesday, October 2, 2007 Natixis Snags Award for its Fund Website Natixis Global Associates has won the Standard of Excellence WebAward for its mutual fund website. It is the firm's tenth consecutive award in the Web Marketing Association's annual competition. The WebAward recognizes the entire Website, with particular emphasis on ease of use, design, and breadth of content. Sites are judged based on design, innovation, content, technology, interactivity, copywriting, and ease of use. Natixis Global Associates announced today that both its financial advisor website (www.ga.natixis.com) and its mutual fund website (www.funds.natixis.com) have received the Standard of Excellence WebAward for achievement in website development in the 2007 WebAward competition. It is the firm's tenth consecutive award in the Web Marketing Association's annual competition. Natixis GA, which provides a wide array of investment products and services, including mutual funds, separate accounts, subadvisory services and institutional asset management, is part of Natixis Global Asset Management, an $835 billion asset management organization.(1) The firm was recently recognized by Financial Research Corporation (FRC) as the country's fastest-growing fund complex.(2) "In today's market, and especially in periods of volatility such as those we've been through recently, financial advisors and their clients want access to timely, meaningful information," said John T. Hailer, President and CEO of Natixis Global Associates. "Our websites are a critical tool for keeping advisors and shareholders informed, and one more way that we can be a relevant part of their long-term plans." The WebAward recognizes the entire website, with particular emphasis on ease of use, design, and breadth of content. Sites are judged based on design, innovation, content, technology, interactivity, copywriting, and ease of use. With strong scores in all seven categories, the Natixis websites were particularly noted for their overall design, ease of use and copywriting. The WebAward competition's judges represent the various relevant disciplines and are distinguished experts in their fields. Judges include members of the media, advertising executives, site designers, content providers, and webmasters. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and corporate web development. About Natixis Global Associates Natixis Global Associates provides market-driven investment solutions to institutions, intermediaries, and individuals worldwide. Firms affiliated with Natixis Global Associates include Active Investment Advisors;(3) AEW Capital Management; Capital Growth Management; Caspian Capital Management; Hansberger Global Investors; Harris Alternatives; Harris Associates; Loomis, Sayles & Company; Managed Portfolio Advisors;(3) Portfolio Management Partners;(3) Reich & Tang Asset Management; Snyder Capital Management; Vaughan Nelson Investment Management; and Westpeak Global Advisors. Natixis Distributors, L.P. (member FINRA) and Natixis Asset Management Advisors, L.P. are both located at 399 Boylston Street, Boston, MA 02116. www.ga.natixis.com (1) Assets under management as of 6/30/2007. (2) Source: Financial Research Corporation, based on sales-to-asset ratio for the period from July 2006 to July 2007 for companies with AUM $10 billion +. (3) A division of Natixis Asset Management Advisors, L.P. Printed from: MFWire.com/story.asp?s=15974 Copyright 2007, InvestmentWires, Inc. All Rights Reserved |