MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
|
|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Wednesday, January 30, 2008 Vanguard Edges Past AmFunds ... But Does it Matter? The 2007 fund sales numbers are out and initial reports (see here and here) once again turned it into a horse race between Vanguard and American Funds. FRC data show a new leader in what they report as a horse race: Vanguard was on top with net inflows of $76.2 billion for 2007, while American Funds, which had topped the sales charts since 2002, had $74.7 billion. But none of the reports talked about the distribution channels of the fund firms. Vanguard focuses on fee-based advisors and "do-it-yourself" investors, while American Funds focuses primarily on registered rep distribution. What that means, of course, is that neither of the two are stealing customers from the other, so it is really not a horse race at all. Printed from: MFWire.com/story.asp?s=17266 Copyright 2008, InvestmentWires, Inc. All Rights Reserved |