MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Thursday, April 24, 2008 Newly Rebranded Fund Family Seeks Recognition RidgeWorth Capital Management is embarking on a media push to promote its new name. Last month the company formerly known as Trusco Capital Management, re-christened itself and the STI Classic funds it advised with the RidgeWorth name. The Atlanta-based company has started an advisor-centric PR and advertising campaign aimed at getting advisors to recognize the RidgeWorth brand, David Craig, RidgeWorth's director of marketing, told The MFWire The campaign will consist of advertisement placed in Financial Planning, Investment Advisor, Institutional Investor, Pensions & Investments, and Wealth Management magazines. Craig said the company is also giving online advertising a go with an ad on Ignites. Printed from: MFWire.com/story.asp?s=18066 Copyright 2008, InvestmentWires, Inc. All Rights Reserved |