MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Monday, November 15, 1999 PwC and Siebel Launch Sales Integration Tool Siebel Systems has just completed a software product that helps mutual fund companies create a broad view of their activities in distribution, sales, service and marketing. Both Siebel Systems and its partner in the venture are marketing the new software in adjoining booths at the ICI Operations Conference in Lake Buena Vista, Florida.
Philip Grosch, product manager for financial products at PricewaterhouseCoopers told the MFWire.com that the product was created to target the mutual fund company that sells through a sales force or is delivered through multiple channels. Once logged on to the system, the profile of a Schwab intermediary, for example, whose office is in San Francisco, can be pulled up. Information can be retrieved about his specific sales figures, including his most popular fund. This allows a fund company to target the appropriate distributor for its funds and focus its marketing efforts. Sales information and fund sales can be tracked numerically or through brightly colored charts. There is even a feature on the system that stores personal information like the anniversary and birthdays of an intermediaries' children. Grosch would not name any customers but did say that a large Boston-based fund company is looking into it (and it's not Fidelity). Once a company decides it is a "go" with the product, Grosch said integration can take from 12 to 16 weeks. Printed from: MFWire.com/story.asp?s=25121 Copyright 1999, InvestmentWires, Inc. All Rights Reserved |
