MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Thursday, December 16, 1999 Schwab Customers Continue To Embrace The Internet A survey of Schwab customers in July found that over 90% of them planned to buy or sell mutual funds online. Now, it appears they've lived up to that promise. A survey conducted in October shows nine out of ten prefer to make their mutual fund trades online. The statistics are from the OneSource Mutual Interest Council, a panel of 519 Schwab mutual fund customers nationwide.
While they like the Internet, Schwab customers don't want human beings to be far away. 72% want a branch or telephone representative available for help and advice. The respondants, who are surveyed quarterly, are fairly serious and conservative investors. Half have more than $40,000 invested in mutual funds, and 31% have more than $85,000. 62% hold mutual funds for at least three years, and almost one-third have held them for five years. Good performance was the number one consideration for deciding when to buy and sell a fund. Printed from: MFWire.com/story.asp?s=25174 Copyright 1999, InvestmentWires, Inc. All Rights Reserved |
