MutualFundWire.com: American Century Launches New Ad Campaign
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Wednesday, March 15, 2000

American Century Launches New Ad Campaign


Viewers of the television drama "The West Wing" will be constantly reminded of their nationality tonight, as American Century Funds will debut its new advertising campaign during the political drama, with each new ad featuring the tagline "American" followed by "Dream" in one ad and "Optimism" in another.

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The campaign will spotlight two of the firm's products -- the American Century Ultra and International Growth funds.



While the ads debut tonight, they will also run during the upcoming NCAA basketball tournament, and during various prime-time network shows, cable programs and sporting events. The television spots will be supported by print ads in financial, business and lifestyle publications.


Printed from: MFWire.com/story.asp?s=25382

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