MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
|
|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Monday, January 24, 2000 Reserve Funds Congratulates Competition Readers of the industry publication InvestmentNews will soon be noticing a series of advertisements from The Reserve Funds which congratulates other fund companies on the success of their funds. The ads also invite the readers to look at Reserve's own funds, in the same style category as the fund being congratulated.
Reserve Funds is launching the new campaign in order to draw attention, specifically from investment advisors, to its series of 6 equity funds, the oldest of which is the Blue Chip Growth Fund, launched in 1994. Several of the the funds have had breakout performance of late, but with little notice from the retail press and the general public. The $6.5 billion fund company continues to mainly be known for starting the first money market fund in 1970. The first four ads in what could be a series, depending on the response from the first set, call attention to the success of the Baron Small Cap Fund and the Invesco Blue Chip Growth Fund as well as Warburg Pincus and Janus funds. The ads specifically state that Reserve is not affiliated with the funds mentioned and that the ad is not a solicitation to buy the other company's funds, but it could be possible to infer some alliance between the fund companies if the fine print isn't read. Printed from: MFWire.com/story.asp?s=25461 Copyright 2000, InvestmentWires, Inc. All Rights Reserved |
