MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Thursday, February 15, 2001 Calvert Adds Marketer The rebranding effort at Calvert Group continued with the hire of Jeanette LeBlanc into the newly-created position of director of marketing services. LeBlanc will be responsible for developing and updating Calvert's communication strategies across the print and online advertising channels. Critical to LeBlanc's role is keeping the firm's message clear and consistent to a diverse audience, including financial professionals, shareholders, and individual investors. "I will primarily be responsible for developing and updating our annual communication strategy as far as how Calvert is communicating its image," LeBlanc explained. LeBlanc previously spent seven years at T. Rowe Price, serving most recently as an advisory product manager, where she helped develop and introduce the Investment Checkup service. The Bethesda, Maryland firm has approximately $6.7 billion in assets under management, most of which is in a variety of socially responsible mutual funds. Printed from: MFWire.com/story.asp?s=26460 Copyright 2001, InvestmentWires, Inc. All Rights Reserved |