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Tuesday, May 01, 2001|
The Sun Is Rising on Brazos
Why keep a good thing to yourself? Not out of selfishness, if you're SunAmerica Mutual Funds. After AIG's 1999 acquisition of John McStay Investment Counsel and its Brazos Mutual Funds, only the REIT and small-cap funds immediately made it into SunAmerica's lineup. Today, the firm announced that it is marketing the full complement of funds under the name SunAmerica Brazos.
Why the delay?
The funds weren't ready out of the box because Dallas-based Brazos had been marketed to a completely different clientele.
"Before AIG purchased a stake in John McStay Investment Counsel, the funds were only offered in institutional share classes," explained Betsy Treitler, vice president of marketing and communications. "We had to offer new share classes, and they have their own distinctive track records."
Furthermore, SunAmerica decided to bide its time preparing a marketing campaign that would fully integrate all the Brazos offerings without dropping the ball.
"We actually provided fund administration for the Brazos Funds, so I think it was strictly a matter of integrating in an organized matter," said Treitler. "You want to take a scheduled approach and get all your ducks in a line and do a full-court press."
To help the push, SunAmerica has armed its squad with snazzy new uniforms. The firm is coming out with a new look for its core funds (1.7 MB PDF file) and SunAmerica Brazos Funds (2.4 MB PDF file).
Including the full complement of Brazos Funds, SunAmerica offers 31 mutual funds available in A, B, and II share classes.
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