Lincoln Fi on the Gridiron
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Monday, June 03, 2002

Lincoln Fi on the Gridiron

Lincoln Financial will have its name on the new football stadium being built for the Philadelphia Eagles. The stadium is scheduled to be open in 2003. The agreement calls for Lincoln Financial to invest $139.6 million over the next 20 years. The monies will come out of the firm's brand budget. The move is a part of Lincoln's strategy to increase its national presence. Lincoln's naming rights for the stadium extend for those 20 years as well.

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