23. William "Ted" Truscott
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Monday, November 22, 2010

23. William "Ted" Truscott

William "Ted" Truscott
CEO Asset Management
The deal for Columbia Management vaulted Ameriprise into the top ranks of fund firms as measured by assets. The question is whether the deal will have a better outcome than the American Express purchase of IDS a generation ago. Truscott will have to weld Columbia's client base with the Ameriprise broker-dealer network or find a way the two organizations will add up to more than four.

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