MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Monday, December 6, 2010 How Do Fund Marketers Stack Up When it Comes to Meeting Advisor Needs? SwanDog Strategic Marketing has released a report that looks at fund marketers' responsiveness to advisor needs. JPMorgan topped the list for the third quarter. The results are in Naperville, Illinois-based SwanDog's "Purple Report." Why Purple Report? The title is "a nod to the black and blue nature of our now highly competitive industry," SwanDog officials wrote in the study. In gauging asset managers' responsiveness, SwanDog zeroed in on four factors: commentary and investment insight, fact sheet release date, holdings and attribution release and performance updates. SwanDog looked at a total of 30 fund firms, said founder and managing principal Dave Swanson. Here's the top 10: 1. JPMorgan 2. Putnam 3. Legg Mason 4. Lord Abbett 5. Invesco 6. OppenheimerFunds 7. Pimco 8. John Hancock 9. DWS Investments 10. BlackRock Printed from: MFWire.com/story.asp?s=35328 Copyright 2010, InvestmentWires, Inc. All Rights Reserved |