MutualFundWire.com: Reserve Adds Bank Sales Specialist
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Thursday, December 19, 2002

Reserve Adds Bank Sales Specialist


Reserve Funds as hired Steven Genereau as vice president and regional sales report, according to an industry source. Genereau will reportedly focus on bringing new relationships with banks to the firm. He joins the fund firm from PrimeVest Financial Services.

He will report to Eric Lansky, currently director of sales. The New York City-based firm is also seeking a new sales head to take over Lansky's duties. Lansky will take duties focusing on emerging opportunities next year.


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