MutualFundWire.com: Schwab Helps Fundsters Track Distribution
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Thursday, December 13, 2012

Schwab Helps Fundsters Track Distribution


Schwab has partnered with financial tech provider Broadridge Financial Solutions arm Access Data to offer an analytics engine to fundsters who sell their products via Schwab’s OneSource platform.

The system, dubbed Schwab Asset Intelligence is a portal that will allow fund providers to capture distribution data and package this data into 14 different kinds of reports to help them better understand exactly how they are doing.

For example, the system will help firms track how assets are generated, which advisors are driving the most sales, how they rank against other funds and where they are gaining traction and adding new clients.

“This is a business that is growing increasingly more and more complex. Third party managers continuously need to better understand their business across different customer channels,” Doug Hanson, Schwab’s vice president overseeing third party mutual fund platforms told MFWire.

The ability to drill down into sales data will be key for users, according to Dan Cwenar, president of Access Data. “Mutual fund providers can see not only the basics of their business— like transactions, asset positions on a platform – they can drill down,” he said. “How am I doing in a particular channel? How am I doing in retail versus trust?”




Company Press Release

Broadridge’s Access Data Delivers Unprecedented Analytics and Insight to Mutual Funds via Schwab Asset Intelligence™

Providing visibility into how assets are generated and which advisors are driving sales

LAKE SUCCESS, N.Y., Dec. 13, 2012 – Access Data, a Broadridge Financial Solutions (NYSE:BR) company and leader in enterprise data management, analysis and reporting for the financial services industry, and Charles Schwab (NYSE:SCHW) have launched Schwab Asset Intelligence, a portal providing mutual funds with unprecedented access to fund asset and sales information across Schwab’s RIA, retail, retirement and trust channels.

This collaboration between two financial services leaders utilizes cutting edge analytics and insightful reporting to benefit the mutual fund industry. Through its unique offering, the portal goes beyond standard data delivery to help funds understand how assets are generated and which advisors are driving the most sales, providing reliable intelligence to drive business.

“Broadridge’s proprietary technology and services solve a growing problem in the financial industry – the lack of timely data transparency and insight. With this partnership and portal, and by leveraging the experience of Access Data, we’re creating a level of visibility that hasn’t previously existed by simplifying the exchange of information between mutual fund families and distributors. In essence, eligible mutual fund providers will be able to harness the power of big data to uncover new business opportunities and drive growth,” said Doug Hanson, Vice President overseeing third party mutual fund platforms at Charles Schwab.

“With advanced analytics and insightful reporting, Schwab’s mutual fund providers will have access to fund asset and flow information that they didn’t have before. This new level of information will help them better understand their market share, how they rank against other funds, and where they’re gaining more traction and adding new clients – enabling partners to ultimately raise more assets under management. In short, we’re providing a gateway that will redefine the industry and transform data into valuable insight to help drive more business,” said Dan Cwenar, President, Access Data.

Powered by Access Data, Schwab Asset Intelligence provides fund companies with Assets and Flows reports that present fund asset, trading and sales information across RIA, retail, retirement and trust channels on a daily, weekly and monthly basis. In addition, Premium Reporting is available for an additional fee and offers mutual funds even more visibility into how assets are generated, the advisors driving sales, and their competitive position.

Access Data/Broadridge’s SalesVision web-based, data management solutions aggregate, integrate and consolidate mutual fund and ETF data to help firms uncover hidden business opportunities and simplify revenue and business processes, while ensuring data transparency so critical for regulatory compliance. Moreover, additional SalesVision modules are available that provide quicker access to timely information and market intelligence to gain insight on product positions, identify asset flow changes by line of business, and more comprehensive, advanced analysis and reporting across all distribution channels.

About Access Data

Access Data Corp., a Broadridge Company, is a leader in enterprise data management, analysis and reporting for the financial services industry - providing data and reporting solutions covering 90% of all long term fund assets and 95 percent of all ETF assets. Leading asset management firms and financial intermediaries utilize Access Data’s proprietary technology and services to gain visibility into how sales and assets are generated and address a myriad of challenges in distribution, compensation management and compliance and risk management. Access Data’s flagship product, Access Data SalesVision® provides comprehensive storage and analysis solutions, delivering web-based reporting as Software as a Service. Please visit, broadridge.com/accessdata

About Broadridge

Broadridge is a technology services company focused on global capital markets. Broadridge is the market leader enabling secure and accurate processing of information for communications and securities transactions among issuers, investors and financial intermediaries. Broadridge builds the infrastructure that underpins proxy services for over 90% of public companies and mutual funds in North America; processes more than $4.5 trillion in fixed income and equity trades per day; and saves companies billions annually through its technology solutions. For more information about Broadridge, please visit www.broadridge.com.


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