MutualFundWire.com: Faust Names Eaton Vance's New Marketing Chief
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Tuesday, April 16, 2013|
Faust Names Eaton Vance's New Marketing Chief
Thomas Faust's Eaton Vance [profile] has hired Bob Cunha to serve as managing director of marketing and distribution strategy at Eaton Vance Distributors.
Cunha, who was previously a principal at Market Metrics, will lead Eaton Vance's marketing efforts across all distribution channels, including the Company's brand positioning and media relations efforts. He is also responsible for the development and implementation of data-driven sales and marketing processes to support Eaton Vance's investment products and services, according to the company.
He is based in Boston and reports to Matt Witkos, President of Eaton Vance Distributors, Inc.
Here is the press release:
Company Press Release
Eaton Vance Appoints Bob Cunha as Managing Director of Marketing & Distribution Strategy
BOSTON, April 16, 2013 -- Eaton Vance Corp. (EV) announced today that Bob Cunha has joined Eaton Vance Distributors, Inc. as Managing Director of Marketing and Distribution Strategy. Mr. Cunha assumes responsibility for leading Eaton Vance's marketing efforts across all distribution channels, including the Company's brand positioning and media relations efforts. He is also responsible for the development and implementation of data-driven sales and marketing processes to support Eaton Vance's investment products and services. Mr. Cunha is based in Boston and reports to Matt Witkos, President of Eaton Vance Distributors, Inc.
"Working with Bob as a consultant, we have benefited greatly from his insights and data-driven marketing expertise," said Mr. Witkos. "As a member of our team, Bob will further our intelligent distribution efforts and help Eaton Vance to improve our sales effectiveness."
Prior to joining Eaton Vance, Mr. Cunha was a Principal of Market Metrics. For more than 12 years, he worked with leading asset managers, focused on driving strategic planning, sales force development, marketing programs, sales segmentation, process improvements and acquisition analytics. Earlier in his career, he led marketing and strategy efforts in the telecommunications sector for Cape Range Wireless in Australia and BellSouth Telecommunications in the U.S.
Mr. Cunha earned an A.B., magna cum laude, from Harvard University and pursued advanced graduate work at the University of Western Australia.
Eaton Vance Corp. is one of the oldest investment management firms in the United States, with a history dating to 1924. Eaton Vance and its affiliates managed $255.1 billion in assets as of March 31, 2013, offering individuals and institutions a broad array of investment strategies and wealth management solutions. Eaton Vance's long record of providing exemplary service, timely innovation and attractive returns through a variety of market conditions has made it the investment manager of choice for many of today's most discerning investors. For more information, visit eatonvance.com.
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