kasina: Advisors Want You Online, Big Time
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Monday, October 14, 2013

kasina: Advisors Want You Online, Big Time

In the film Shadow of the Vampire, John Malcovich's character, film director Frederich Wilhelm Murnau tells William Dafoe's Nosferatu that "If it's not in the frame, it doesn't exist."

A similar rule seems to apply now to advisors, asset managers and the Internet.

Digital engagement has become such a critical component of the asset manager-advisor relationship that the managerís online capabilities influences the overall perception of the firm for a majority of financial advisors, according to a new report from kasina titled What Advisors Do Online 2013. In fact, the report suggests that a fund firm's online capabilities affects the perceptions that three out of five advisors have of an asset manager.

A number of firms in the asset management industry have caught the Internet bug. AlpineWoods Capital launched a new website, while ING Financial Partners launched a new online wealth management platform.

Heartland significantly bolstered the way it garners comments from advisors via the Internet, while BMO kicked up its online presence. OpFunds did the same.

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