Company Press Release

Simple Alternatives S1 Fund Celebrates Three-Year Mark

AUM Rises 35% Year over Year

RIDGEFIELD, CT – October 22, 2013 – Simple Alternatives, LLC, a leading alternative mutual fund company focused on providing investors better access to hedge fund managers, announced today the S1 Fund marked its three-year anniversary on October 1, 2013.  The S1 Fund (SONEX) is a multi-manager, long/short equity mutual fund.

“Our goal with the S1 Fund was to deliver the benefits of true hedge fund investing combined with better liquidity and overall transparency for investors,” said Jim Dilworth, CEO and founder of Simple Alternatives. “We have now achieved a solid three year track record and our message is resonating with advisors; that ‘40 Act mutual funds with daily pricing and liquidity are simply a better way to access the talent of top hedge fund managers.”

The growth of liquid alternatives is bringing investment strategies previously reserved for the wealthiest investors to a much broader audience, providing the advisor community with solutions that can be used to reduce correlation, lower volatility and downside risk. The amount of assets invested in ’40 Act liquid alternative funds is expected to double by 2018, to nearly $500 billion, according to a recent study by Strategic Insight, a mutual fund industry research firm. (1) Over the next 10 years, alternative mutual funds are expected to grow to comprise close to 14 percent of all mutual fund assets, according to Cerulli Associates. (2)

“Simple Alternatives is a boutique firm with a single product focus dedicated exclusively to hedge fund access,” continued Dilworth. “This allows us to concentrate on retaining the best team of long/short equity hedge fund managers for the S1 Fund. They each bring their own unique edge to the portfolio and they all run a legitimate short book focused on alpha (3) generation, rather than just as a hedge.”

For years, foundations, endowments and other large financial institutions have come to rely on long/short equity hedge funds to provide a smoother return profile. “We are seeing a strong interest from consultants and financial advisors, many of whom already use hedge funds for their high net worth client portfolios, and increasingly prefer to get part of their long/short equity exposure via a mutual fund rather than limited partnership structure,” concluded Dilworth.

Through a disciplined investment process that focuses on strategy allocation, manager selection and risk management, the S1 Fund seeks to grow capital regardless of market direction. Financial Advisers use alternative strategies like the S1 Fund in a portfolio to add diversification and potential downside protection during market volatility.

About Simple Alternatives, LLC

Simple Alternatives is an investment manager focused on liquid alternative strategies. The company is 100% independent and employee owned.  Simple Alternatives’ S1 Fund (SONEX) is a multi-manager alternative mutual fund that utilizes a portfolio of skilled (fundamentally-based) long/short equity managers each of whom brings a unique edge to the portfolio.  The S1 Fund (the “Fund”) seeks to provide long-term capital appreciation with an emphasis on absolute (positive) returns and low correlation to traditional financial market indices such as the S&P 500® Index.  Structured as a mutual fund, the S1 Fund offers direct access to long/short strategies to a wide range of investors, with the benefits of daily liquidity, high transparency and low investment minimums.

For more information on Simple Alternatives, LLC and the S1 Fund please visit www.simplealternatives.com