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Thursday, May 08, 2014|
Value Line's Mitch Appel Steps Up Equity Shop Hunt
Value Line chief executive Mitch Appel has been hungering for a few good firms since February.
Now he's stepping up that search a bit, meeting more people and canvassing the industry for some decent value or income-orientated shops that his $2.3 billion firm can acquire. He's also plans to step up his firm's initiatives amongst RIAs and the platforms as well.
He described his plans for the year in this way: We are positioning ourselves for a very productive 2014 and 2015. Over the last few years, we pruned the tree of the product lineup, putting together a lineup that appeals to today's RIAs and investors. At this point, we are now looking to the future. We are developing some new product, in the form of some new funds, as well as looking to make some smaller acquisitions to complement our fund lineup.
What kinds of firms is he looking for. Appel likes to describe them as "Steady Eddies," firms with long-term stable growth with low risk.
Reaching out to RIAs
Appel told MFWire that "we continue to build out a marketing and distribution platform which has 4 internal wholesalers and a national accounts person. Whereas five years ago, we did not have any of that."
"We are committed to putting resources into marketing and distribution to get the exposure our funds deserve," he said.
The fund supermarkets, Appel said, "are a very important aspect of any fund company that wants to reach a broader audience."
He described his firm's plans with the market in this way:
Appel said the firm's wholesaling team brought in 500 new RIAs last year.
"Our funds are taking hold within the RIA community. As the number of RIAs in this community grows, eventually so will the AUM," he said.
Value Line's 80-plus year-old publishing house has no day-to-day interaction with the asset manager, Appel said. "That gives us the opportunity to focus on our asset management business," he said.
"The research is an important differentiating part of our fund family. We use the research, but the publishing executives are not involved," he said.
The firm currently has three PMs and one analyst. Appel said they are currently interviewing to bring in two new PMs.
Printed from: MFWire.com/story.asp?s=48349
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