MutualFundWire.com
   The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
Friday, June 19, 2015 Seven Months In, This New Fund Can HACK It With a Cool $1B When it comes to successful mutual fund launches, timing and branding is everything. For evidence, look no further than a seven-month-old ETF that just crossed the 10-figure line.
In the eyes of PureFunds CEO Andrew Chanin, the road to success is paved with first-to-market products. "If you're not first, you're last," Chanin told MFWire back in January after HACK crossed the $100 million line in its first six weeks. So, fund product developers, be speedy. And perhaps consider thematic offerings that investors can easily wrap their heads around. Find the next cyber-security-like theme before it's scaring everyone. Printed from: MFWire.com/story.asp?s=52049 Copyright 2015, InvestmentWires, Inc. All Rights Reserved |