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Tuesday, July 7, 2015 Building Out an Empire State Fund Shop's Brand "We are in the process of building out our brand."
"We're a very conservative event-driven manager ... We're one of the oldest in the space," Harris-Stern tells MFWire. "The Merger Fund has a brand itself." The Westchester team is "trying to get our expertise showcased more," Harris-Stern says. They're doing media interviews and putting out educational pieces for advisors. Westchester is also working with a public relations shop, Buttonwood. "We're now starting to get more involved with conferences," Harris-Stern adds. Yet Westchester's "bread and butter is still the asset management side," Harris-Stern says. "We're an asset management shop, not a distribution shop." Printed from: MFWire.com/story.asp?s=52149 Copyright 2015, InvestmentWires, Inc. All Rights Reserved |