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Thursday, October 01, 2015|
Reynolds Sports Another Key Partnership
Bob Reynolds just expanded Putnam's [profile] sports sponsorship efforts again in a big way, especially close to home.
The 2015-2016 regular NBA season kicks off on October 28.
In a press conference with Celtics co-owner and CEO Wyc Grousbeck, Reynolds said that teaming up with the Celtics was about the demographics of the team's fanbase around the world. And "it's who you're partnering with," Reynolds added.
"We've had a long relationship, a personal relationship," Reynolds said.
"We've been through highs and lows together," Grousbeck agreed.
The deal is the latest in Reynolds' Performance In Motion marketing strategy. Putnam already sponsors several PGA players, an Olympic gold-medal skier, and Boston's hometown NFL team.
Printed from: MFWire.com/story.asp?s=52715
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