MutualFundWire.com: Pershing Reveals Roboadvice Options: Build Your Own or Off-the-Shelf

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Tuesday, June 7, 2016

Pershing Reveals Roboadvice Options: Build Your Own or Off-the-Shelf

Pershing's approach to roboadvice is here.

Ramaswamy "Ram" Nagappan
Pershing
Chief Information Officer, Managing Director

This morning at the BNY Mellon company's 2016 INSITE conference at the Hyatt Regency Orlando, Pershing executives unveil a two-part take on roboadvisors for Pershing's broker-dealer and RIA clients. Those clients can either build their own roboadvisor solution, with tools available through the Application Program Interface (API) store that Pershing unveiled at INSITE 2015. Or those clients can team up with one of Pershing's roboadvisor allies: Jemstep, Marstone, SigFig (which was recently backed by Eaton Vance) and Vanare. Those roboadvisors are integrated with Pershing's NetX360 platform.

"Our clients are asking for us to help facilitate two different approaches to digitizing their business," states Ram Nagappan, Pershing's chief information officer. "Some clients have told us they want to create their own unique technology experiences, while others tell us that they want solutions already integrated with Pershing's platform."

"We've put our clients in the driver's seat to choose and co-create a digital wealth management experience that best meets their advisors' and their investor clients' needs," Nagappan states.

Pershing also unveiled NetX360 integrations for upgraded versions both of Albridge Wealth Reporting (Albridge is a Pershing affiliate) and of financial planning software MoneyGuidePro.

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