Palladiem has hired John Lake as national sales director, according to a company press release. Palladiem is a money management firm based in Malvern, Pennsylvania that focuses primarily on RIAs, including institutions and BDs. The company was founded last year by former Lockwood management.

Lake is coming from Loring Ward, where he was regional director. Earlier, he was a senior regional director for Lockwood. He has over twelve years' experience in the wholesaling arena, he told MFWire.

This is a new position for the recently founded Palladiem. Palladiem chief marketing officer Stephanie Mackara said that before Lake joined the firm, sales duties were divided among the management team.

In a call with MFWire, Mackara described the company as "a new firm, but with a lot of history," noting that the founders each have twenty to thirty years in the asset management business, and that many of them worked together at Lockwood for over a decade.

The firm is led by co-CEOs Don Robinson and David Feldman, both Lockwood vets. Palladiem CFO David Gibson was previously CFO of the Wilmington Trust Corporation.

Palladiem CEO Don Robinson told MFWire that the firm's has a slight "bias" toward alternatives, noting that they were an "early adopter" of non-directional, non-correlated strategies.

"I think a holistic portfolio needs alternatives in order to preserve and protect the client's wealth," he said.

Founded in October 2011, the company has amassed approximately $500 million in AUM. 

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