Proportional industry inflows have fallen 28 percent in the past year.

Will Hershey Roundhill Financial, Inc. (dba Roundhill Investments) Co-Founder, CEO

This article draws from Morningstar Direct data on November 2021 open-end mutual fund and ETF flows, excluding money-market funds and funds of funds. (Other asset management products, like CITs and SMAs, are also not included.)

Roundhill Financial took the lead last month, thanks to an estimated $161 million per fund in net November 2021 inflows, up month-over-month from $7 million per fund in October 2021 and up year-over-year from $1 million per fund in November 2020. Other big November 2021 inflows winners included: Edward Jones' Bridge Builder, $102 million per fund (down M/M from $108 million per fund, up Y/y from $50 million per fund); Vanguard, $69 million per fund (up M/M from $46 million per fund, up Y/Y from $47 million per fund); newcomer OneAscent, $50 million per fund; and Canyon Partners' River Canyon, $40 million per fund (down M/M from $122 million per fund, up Y/y from $6 million per fund).

Bridge Builder still leads the pack proportionately so far in 2021, thanks to an estimated $1.576 billion per fund in net 2021 inflows as of November 30, 2021. Other big year-to-date inflows winners included: Ark, $1.105 billion per fund; and Dodge & Cox, $914 million per fund.

Ark leads the pack proportionately for the 12-month period ending November 30, 2021, thanks to an estimated $2.017 billion per fund in net inflows. Other big inflows winners included: Bridge Builder, $1.644 billion per fund; and Vanguard, $898 million per fund.

On the flip side, Ark led the outflows pack last month, suffering an estimated $164 million per fund in net November 2021 outflows, up M/M from $18 million per fund in October 2021 but down Y/Y from $406 million per fund in net inflows in November 2020. Other big November 2021 outflows sufferers included: Primecap, $78 million per fund (up M/M from $73 million per fund, down Y/Y from $190 million per fund); Sequoia, $50 million per fund (up M/M from $39 million per fund, down Y/Y from $51 million per fund); Jackson Square, $38 million per fund (up M/M from $1 million per fund, down Y/Y from $3 million per fund in net inflows); and Dodge & Cox, $34 million per fund (down M/M from $108 million per fund in net inflows, down Y/Y from $284 million per fund).

Primecap still leads the outflows pack proportionately in 2021, as of November 30, thanks to an estimated $919 million per fund in net YTD outflows. Other big outflows sufferers included: Sunbridge Capital Partners, $851 million per fund; and Sequoia, $288 million per fund.

The same three firms also led the outflows pack for the 12-month period ending November 30, 2021: Primecap with $1.225 billion per fund in net outflows, Sunbridge with $857 million per fund, and Sequoia with $321 million per fund.

The whole long-term, U.S. mutual fund and ETF industry brought in an estimated 1.947 million per fund in November 2021 inflows. That's down from $2 million per fund in October 2021 and $2.712 million per fund in November 2020.

In 2021, as of November 30, long-term funds have brought in $27.017 million per fund in net YTD inflows. And for the 12-month period ending November 30, 2021, they brought in $29.426 million per fund. 

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