A Multinational Tweaks Its U.S. Asset Management Brand
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Wednesday, May 08, 2019

A Multinational Tweaks Its U.S. Asset Management Brand

A publicly traded, Canadian multinational insurer is tweaking the name of its U.S. asset management business as part of a broader rebranding initiative worldwide.

Paul Raymon Lorentz
Manulife Financial Corporation
President and CEO, Global Wealth and Asset Management
Manulife's Boston-based John Hancock Investments will now go by "John Hancock Investment Management [profile]," confirms Paul Lorentz, president and CEO of Manulife's global wealth and asset management unit. Yet Elizabeth Bartlett, a spokeswoman for Hancock, confirms that the rebranding will not affect the branding of the firm's U.S. mutual funds and ETFs.

Worldwide, most of Toronto-based Manulife's wealth and asset management businesses will now use the name "Manulife Investment Management." Yet John Hancock Retirement Plan Services, Manulife's U.S. retirement plan recordkeeping business, will use a different brand, too.

"Manulife Investment Management brings the absolute best of Manulife and John Hancock's wealth and asset management offerings to our customers through a strong, unified structure and global brand," Lorentz states.

MIM had $837 billion in assets under management and administration as of March 31.

The MIM rebranding comes less than two years after Manulife created Lorentz's global wealth and asset management unit.

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