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Tuesday, July 12, 2022|
A Six-Boutique AM Rebrands, But ...
A publicly traded broker-dealer's multiboutique asset manager is preparing to rebrand. Yet the asset manager's six boutiques and its mutual fund family will keep their existing names.
The move comes less than a month after the addition of Carillon's newest boutique, a year after Kendall took over Carillon, and six years after RayJay created Carillon. (The multi-boutique started out with three subsidiaries: Eagle, Cougar, and ClariVest.)
Reilly describes the rebranding as reinforcing RayJay and Carillon's "shared path of growth and success."
"We believe a new name leveraging a respected Fortune 400 franchise will improve and amplify our firm's brand recognition with key clients," Kendall states. "Further, being more clearly tied to Raymond James and its resources will make our firm a more attractive home to new boutique investment managers."
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