MutualFundWire.com: Hung Marks a New Chapter In a $4.67T-AUMA AM's Story

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Tuesday, July 1, 2025

Hung Marks a New Chapter In a $4.67T-AUMA AM's Story

A 233-year-old, publicly traded, Massachusetts bank's 47-year-old, $4.67-trillion-AUMA* asset management arm is changing names.

Yie-Hsin Hung
State Street Global Advisors
President, CEO

Yesterday (June 30), Yie-Hsing Hung, president and CEO of State Street Corporation's State Street Global Advisors (SSGA), and John Brockelman, chief marketing officer of SSGA, revealed that the Boston-based asset manager and ETF titan has rebranded as State Street Investment Management (SSIM) [profile]. The SSIM team puts the rebranding in the context of State Street Corporation's broader "One State Street" approach and of SSIM's recently launched "Getting There Starts Here" investor campaign. And they note that, per P&I data, SSIM is the world's fourth-largest asset manager.

"Today marks a new chapter in our story — one that reflects our values, honors our rich heritage, and brings our vision for the future into sharper focus," Hung states. "Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritizing partnerships."

Brockelman describes the new SSIM brand as communicating the fund firm's promise to be "an essential partner to investors, offering them unparalleled expertise, unique insights, and both innovative and cost-effective soltuions."

"These changes to our brand strengthen our value proposition, simplify the way we go to market, and improve our clients' experience across State Street," Brockelman states.

"What hasn't changed is our #purpose," Hung writes in a LinkedIn post. "We remain deeply committed to delivering meaningful, long-term outcomes for our clients and investors around the world."

Ron O'Hanley, chairman and CEO of State Street Corporation (and former chief of SSGA), notes that SSGA rebranding to SSIM comes two years after an overall State Street brand refresh.

"This evolution underscroes our commitment to delivering a value proposition that brings together the full strength of State Street," O'Hanley writes in a LinkedIn post. "The new brand reinforces our dedication to partnership—working alongside clients to navigate challenges and achieve better outcomes."

*As of March 31, 2025.

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