The ETF market has become one tough place to survive. Though new offerings are prepped by different asset managers, a lot are exiting the sphere as well.

Reuters notes that firms who plan to field new ETFs must prepare to contend with the big three, namely BlackRock's iShares[profile], State Street Global Advisors [[profile] and Vanguard [profile], when it comes to price as well as breadth

The big three gathered 77.6 percent of client money in the US ETF market in 2012, according to data from Lipper.

Price cuts have been happening the past months, as asset managers such as Charles Schwab [profile] and BlackRock try to compete with Vanguard's very low fees.

The past months has not been good to ETF managers like as Scottrade and Russell Investments[profile], who had to shut down their ETF portfolios. Direxion Shares and Global Xalso had to close some of their ETFs for failing to attract investors.

According to Bruno del Ama, Global X CEO, those that eyes to join the ETF market must remember "it is not necessarily cheaper exposure, or new exposure, but smarter exposure" that is needed. 

Edited by: HFD


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