Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:CREF-Less Not Rated 4.0 Email Routing List Email & Route  Print Print
Monday, February 22, 2016

CREF-Less

Reported by Neil Anderson, Managing Editor

An $854-billion-AUM asset manager's name is getting shorter.

Roger W. Ferguson, Jr.
TIAA
President, Chief Executive Officer
This morning TIAA-CREF [profile] president and CEO Roger Ferguson confirms that the New York City-based retirement plan provider and parent of Nuveen [profile] is rebranding as simply TIAA. Up next is a national marketing and advertising campaign (the ads start on February 29, one week from today) and a new website, TIAA.org. And more branding changes are coming specifically on the asset management side of TIAA.

Connie Weaver, chief marketing officer at TIAA, tells MFWire that "this is so much more than a name change" for the 98-year-old company, which is focused on providing 403(b) retirement savings plan and other financial services to colleges and universities and their employees. Firstborn, Frog, the Martin Agency, and Weber Shandwick are marketing partners on the rebranding.

Rob Leary
TIAA
Chief Executive Officer, Asset Management
"The name is just one small component under changing the experience, changing the game," Weaver says.

Stay tuned for TIAA to introduce a new brand, TIAA Global Asset Management, above Nuveen, TIAA Investments, and other asset management affiliates. Weaver says those changes "are coming right behind this" and reflect the growing importance of asset management at TIAA.

"You're going to see that evolve," Weaver says. "10 years ago, asset management was much more of a steward for the retirement fund. Today it's so, so much broader."

Connie K. Weaver
TIAA
Executive Vice President, Chief Marketing & Communications Officer
As for the overall name change and experience upgrade, Weaver says, the process "started about five years ago ... [with] a lot of behavioral research" into "really understanding the barriers for people to get completely involved in their financial planning."

"It became really clear to us that simplicity and a new experience were paramount," Weaver says. "This is all about human behavior." 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

4.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2021: Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly


  1. MFDF Director Discussion Series - Open Forum via Zoom (West Coast), February 24
  2. NICSA 2021 Strategic Leadership Forum, Feb 24-26
  3. Tearing Down the Pink Wall webinar - Outlook 2021: Diversity in the world of financial services, asset allocation and ESG trends, February 24
  4. Credit Suisse - 22nd Annual Virtual Financial Services Forum, Feb 24-26
  5. MFDF webinar - ESG, Proxy Voting and Engagement — Where DOL and SEC Regulation has Been and Where it May be Going, February 25
  6. IDC Foundations for Fund Directors, Mar 1-2
  7. MFDF webinar - Board Oversight of ETFs, March 3
  8. FinReg Outlook 2021, March 10
  9. MFDF Director Discussion Series - Open Forum via Zoom (Midwest), March 10
  10. Irish Funds North American Digital Seminar, March 11
  11. MFDF webinar - Municipal and Taxable Fixed Income — A Multi-Speed Recovery, March 12
  12. 2021 Virtual Mutual Funds and Investment Management Conference, Mar 15-19
  13. SEC & DOL Standard of Conduct Rulemakings — Present & Future Considerations, March 23
  14. ETFGI Global ETFs Insights Summit - ESG & Active ETF Trends, Mar 24-25
  15. MFDF Director Discussion Series - Open Forum via Zoom, March 24
  16. MFDF webinar - Asset Management M&A for Fund Directors — Recent Trends and Governance Issues, March 31
  17. MFDF Director Discussion Series - Open Forum via Zoom, April 7
  18. MFDF In Focus: Board Oversight of Sub-advisers, April 15
  19. The 31st Sub-Advised Funds Forum, Apr 20-21
  20. ETF.com Awards 2020, April 20
  21. MFDF Director Discussion Series - Open Forum via Zoom (Northeast), April 21
  22. FIASI virtual event - ESG in Fixed Income: Shining a Light on Transparency, Apr 22-23
  23. 44th Annual AIMSE Marketing & Sales Conference, May 2-4
  24. MFDF Director Discussion Series - Open Forum via Zoom (Southeast), May 5
  25. ICI 2021 General Membership Meeting - Day 1, May 6
  26. ICI 2021 General Membership Meeting - Day 2, May 13




©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use