The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Nestor Plans a Direxion Sales and Marketing Push Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, November 07, 2018

Nestor Plans a Direxion Sales and Marketing Push

Reported by Neil Anderson, Managing Editor

After making two key hires, Rob Nestor is planning to further expand his team in two key areas.

David Mazza
Managing Director, Head of Product
"We will be investing much more in marketing and in sales going forward," Nestor, president of Rafferty Asset Management's Direxion [profile], tells MFWire. "We've hired a couple more sales people, and we will continue to grow both of those functions as we begin to get product into market and approvals at major distribution firms."

Benjamin Woloshin
Managing Director, Head of National Accounts and Relationship Management
New York City-based Direxion ($13.4 billion in AUM as of September 30) currently has 15 people in sales and marketing, about one-third of its staff, Nestor says. He aims to boost that substantially as they gain more shelf space on distribution platforms and launch new funds.

"Over the next three years, we would expect it to grow on the order of two to three 'X' where we are today," Nestor says of his sales and marketing team.

Meanwhile, last week Nestor added Dave Mazza as managing director of product and Ben Woloshin as managing director and head of national accounts and relationship management.

Mazza most recently served as senior vice president, head of ETF investment strategy, beta solutions at OppenheimerFunds. (OpFunds is being acquired by another big asset manager and ETF shop.) Woloshin served as BlackRock's head of retail insurance before departing this past summer.

"Ben's responsibilities have been assumed by others on the team," a BlackRock spokesman tells MFWire.

An OpFunds spokeswoman confirms that Ed Nini, senior vice president, now has a dual role as head of investment marketing and strategy. Nini reports to Sharon French, OpFunds' head of beta solutions.

"Since joining the firm in early 2017, Ed [Nini] has been a great asset to our team, leading the strategic marketing vision and content strategy for beta solutions," French states, adding that Nini has "over 15 years of marketing and sales leadership experience in the ETF industry."

At Direxion, Nestor describes Mazza's and Woloshin's new positions as "key roles and functions that [Direxion] needed to build out."

"Ben [Mazza] is coming aboard to really drive a national accounts presence," Nestor says. "We really haven't been relevant in that space," given Direxion's big focus on tactical traders.

"Dave [Woloshin] is coming on board to really drive product R&D and strategy full time," Nestor adds. "Dave's role frankly was not managed or led at a senior level in the organization ... It was a pretty significant gap that we needed to fill."

Nestor puts both hirings in the context of his new focus on two key channels: "strategic asset allocators with a lens of three, five, seven years"; and "macro, top-down thematic investors with horizons of six, 12, 18 months."

"I came aboard actually six months ago ... to run the firm, with a recognition that we've had a very dominant position in a frankly very nichey segment," Nestor says. "I came aboard to evolve our business, expand our business."

"I feel like my senior team is in place," Nestor adds. "But we will be adding to built out beneath them." 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2021: Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

  1. ETF.com Awards 2020, April 20
  2. The 31st Sub-Advised Funds Forum, Apr 20-21
  3. IDC Virtual Roundtable: Florida - April 2021, April 20
  4. IMEA Marketing Council Roundtable | Engaging Advisors In a Virtual World, April 21
  5. MMI Summit 2021, Apr 21-22
  6. MFDF Director Discussion Series - Open Forum via Zoom (Northeast), April 21
  7. FIASI virtual event - ESG in Fixed Income: Shining a Light on Transparency, Apr 22-23
  8. IDC Virtual Roundtable: Alabama, Georgia, North Carolina, and South Carolina - April 2021, April 22
  9. IDC Webinar: The Future of the Workplace - April 2021, April 23
  10. IDC Virtual Roundtable: Arkansas, Louisiana, Mississippi, Oklahoma, Tennessee, and Texas - April 2021, April 27
  11. IMEA In Session - Post-Covid Sales Coverage, April 27
  12. MFDF Case Studies in Fund Oversight — A Virtual Roundtable for Directors, Apr 28-29
  13. IDC Virtual Roundtable: Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota - April 2021, April 29
  14. 44th Annual AIMSE Marketing & Sales Conference, May 2-4
  15. MFDF Director Discussion Series - Open Forum via Zoom (Southeast), May 5
  16. ICI 2021 General Membership Meeting - Day 1, May 6
  17. Emerging Manager Forum USA, May 12-14
  18. ICI 2021 General Membership Meeting - Day 2, May 13
  19. 2021 FINRA Annual Conference, May 18-20
  20. IDC Speaker Series - Abby Joseph Cohen: A Conversation About the State of the Global Markets, May 19
  21. 2nd annual ETFGI Global ETFs Insights Summit - USA, May 19-20
  22. MFDF Director Discussion Series - Open Forum via Zoom, May 19
  23. Irish Funds Online Annual Global Funds Conference 2021, May 19-20
  24. MFDF webinar - Fund Director Compensation: MPI Annual Survey (2021), May 20
  25. ICI 2021 Operations and Technology Conference, May 20
  26. MFDF webinar - Board Oversight of a Fund's Derivatives Risk Management and Fund Compliance With Rule 18f-4, May 24

©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use