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Rating:3 Years, 26 ETFs, and $2B In AUM Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, July 11, 2023

3 Years, 26 ETFs, and $2B In AUM

Reported by Neil Anderson, Managing Editor

Paul Kim and David Berns are celebrating a big milestone for their three-year-old, New York City-based fund firm.

Paul Sang Jin Kim
Simplify Asset Management Inc.
CEO, Co-Founder
Yesterday, the team at Simplify Asset Management [profile] publicly confirmed that their ETF family has surpassed $2 billion in AUM. More specifically, Simplify's AUM reached about $2.044 billion in AUM yesterday.

Berns and Kim founded Simplify in 2020, with Kim serving as CEO and Berns as chief investment officer. (The two co-founders remain the firm's principal owners, per Simplify's form ADV filed last December.) From the beginning, the Simplify team's focus has been on offering options-powered investment strategies to advisors.

The first three Simplify ETFs debuted on September 3, 2020. The fund family has since grown to include a total of 26 ETFs, ranging from $2.5 million to $544 million in AUM each. Per Simplify's form ADV filed last Decemebr, the team has grown to 24 people, not counting clerical workers. 

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