Dreyfus was founded in 1951 when Jack Dreyfus took over the faltering Nesbett Fund and rebranded it as the Dreyfus Fund. Dreyfus built the fund's reputation through what the firm claims was the first mutual fund retail advertising campaign that started with a series of cleverly-captioned print cartoons and that culminated with its famed ad featuring a lion exiting the "J" Train on Wall Street1.
The "Dreyfus Lion" remains featured in the "D" in the Dreyfus logo.
Mellon Financial [see profile] purchased the Dreyfus fund family in 1994 and the funds are now the retail brand of BNY Mellon Asset Management. They are the vehicle for U.S. retail, intermediary and institutional distribution of asset management services.
In the 2000s, BNY Mellon has created a multi-boutique model across equity, fixed income and money market mutual funds featuring its in-house, institutionally-focused investment management affiliates as subadvisors to the funds.
Dreyfus' subadvisors include Alcentra, Ankura, Blackfriars Asset Management, BNY Mellon ARX, BNY Mellon Cash Investment Strategies, The Boston Company, EACM Advisors, Fayez Sarofim & Co, Hamon Investment Group, Ivy Asset Management, Mellon Capital Management, Mellon Global Alternative Investments, Newton, Pareto, Standish, Urdang, Walter Scott Global Investment Management and West I.B Mellon Asset Management.
1 "Jack Dreyfus; Maverick Behind the Wall Street Lion," Life Magazine (1964)