Invesco is planning to remove the
AIM brand from its funds.
Andrew Schlossberg, head of U.S. marketing, confirmed that the company will rebrand from Invesco Aim to Invesco on April 30, simultaneously rebranding its funds from AIM to Invesco. Meanwhile, Schlossberg confided that, once its acquisition of
Morgan Stanley's retail asset management business closes mid-year, Invesco will keep the
Van Kampen brand on those funds, calling them Invesco Van Kampen.
| Andrew Schlossberg Invesco Head of U.S. Marketing | |
"We want to make sure there's a link," Schlossberg said of the soon-to-be-acquired Van Kampen funds. As for dropping the AIM brand: "We really want to ensure we're providing clarity to our clients in the markets as a whole."
The
AIM Charter fund, for instance, will take the name
Invesco Charter,
according to
Morningstar's
Ryan Leggio.
In 2004, 17 Invesco-branded funds were rebranded under the AIM brand
on the heels of the market-timing scandal. 
Edited by:
InvestmentWires Staff,
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