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Rating:Morningstar Explains Itself Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, August 08, 2005

Morningstar Explains Itself

by: Theresa Sim

After bookmarking Mario Gabelli's new blog, also add Morningstar's new investor Q&A website to your list of favorites.

The site, to be updated monthly, includes the company's responses to investor's questions. Last month's Q&A includes a response to why Morningstar's Mutual Funds and FundInvestor products are experiencing decreasing revenue:

Morningstar Mutual Funds and Morningstar FundInvestor are both relatively mature products. Because they’re at a later stage in the product life cycle, it’s not unexpected to see slow to declining growth rates. Another factor affecting these products is an industry-wide trend toward Internet-based information, as opposed to print publications. We believe this trend has also impacted subscription growth on print publications for some of our key competitors.

We should add that both of these products still contribute significant revenue to our business, and we believe we’ve been successful in moderating the revenue declines. Moreover, we have successfully converted many of our former print subscribers to other Morningstar products, such as Morningstar.com.  

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