Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Rydex Launches Branding Campaign Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, February 02, 2006

Rydex Launches Branding Campaign

Reported by Armie Margaret Lee

Rydex Investments is betting on a new branding campaign to gain a wider reach in the market. The Rockville, Maryland-based fund firm has adopted a new tagline, "Essential for Modern Markets," which it said highlights its role as an innovator operating within a conservative industry.

Rydex said the rebranding had been in the works for two years and covered two phases, the first of which involved refining its positioning, while the latter dealt with the implementation of the new brand look across its marketing materials.

Apart from the new tagline, the rebranding has also yielded a change in the firmís logo. More than 200 marketing materials were revamped to reflect the firmís new identity.

Rydex had enlisted San Francisco marketing agency Mortar to develop its new brand look.

"We now have a unique new marketing communications platform designed to differentiate the firm as a dynamic and refreshing alternative to business-as-usual," said Dawn Kahler, vice president of corporate communications at Rydex, in a statement.

The firm plans to unveil its new Web site and ad campaign in the coming months. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2020
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use