The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Fidelity Sponsors Amazon.com Storefront Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, March 17, 2006

Fidelity Sponsors Amazon.com Storefront

Reported by Marie Glancy

The top gun of the mutual fund world is bringing consumers a new online financial services storefront, through an agreement with the top online retail site. In a press release Friday, Fidelity said it has begun sponsoring a "virtual store" on Amazon.com, through which it hopes to tap into the retailer's millions of customers. Visitors to the Amazon homepage, and certain other parts of the site, can click on a link to find information on financial offerings, including Fidelity's retirement, mutual fund, brokerage, trading, and college savings products and services. They can also link to the Fidelity Web site, take the firm's retirement quiz, and browse books and products providing tax tips.

Bob O'Neill, senior vice president at Fidelity Personal Investments, told the MFWire that the Amazon store front is specifically targeted at consumers of retirement products, and called baby boomers "the core base investors that we cater to."

"We have such a large base of customers across the U.S., and a lot of those customers are Amazon customers," he said, explaining that the Amazon store front gives these existing customers added convenience in doing business with Fidelity. "But it also gives us exposure to potential new customers," he added. O'Neill praised the "seamless process" by which Amazon visitors can access information on Fidelity and, if they choose, the Fidelity site.

Despite its more than $1 trillion in assets under management, Fidelity does not appear complacent. It has been reaching out to baby boomers with a targeted ad campaign, and is rumored to be planning a Web site revamping. The agreement with Amazon Services, which also includes advertising on the Amazon site, represents a notable new front in FiDo's push for more business.

O'Neill declined to comment specifically on the store front's results so far, but said they have been positive. "It's a great partnership," he said.

Fidelity is the premier sponsor of Amazon's financial services store front, though other companies may advertise within the space. This deal marks Fidelity's first sponsorship with a major retail distribution channel. 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

  1. WE Pacific NW - Year-End Holiday Social and Chapter Leadership Drive, December 5
  2. WE South - A Deep Dive Into the Offshore Ecosystem, December 6
  3. MFDF webinar - Unique Oversight Considerations For ETFs, December 6
  4. Stradley Ronon's Financial Services Regulatory Workshop, December 6
  5. MMI webinar - From an Idea to a Movement: Choosing Self-Confidence + Finding Our Strengths, December 7
  6. SEC Investor Advisory Committee Meeting, December 7
  7. MMI webinar - Make Your Money Work For You, December 12
  8. MFDF In Focus: Impacts of SCOTUS Affirmative Action Decision on Fund Boards and Industry Diversity Efforts, December 12
  9. P&I Best Places to Work In Money Management - The Future of Asset Management, December 12
  10. MFDF webinar - Investment Valuation and Governance: Deloitte's 21st Annual Fair Valuation Pricing Survey, December 13
  11. MFDF Director Discussion Series - Open Forum via Zoom, December 14
  12. MFDF 2024 Directors' Institute, January 22 - 24, 2024
  13. 2024 ICI Innovate, February 6 - 8, 2024
  14. The Advyzon Conference, February 20 - 22, 2024
  15. Raymond James 2024 Annual Shareholders Meeting, February 22, 2024
  16. MFDF 2024 Fund Governance & Regulatory Insights Conference, March 7 - 8, 2024
  17. Nicsa 2024 Strategic Leadership Forum, March 13 - 15, 2024
  18. 2024 MMI Summit, March 13 - 14, 2024
  19. Women In ETFs 10-Year Anniversary Celebration, March 14, 2024
  20. Wealth Management Edge 2024, May 13 - 16, 2024
  21. MFDF Conference of Fund Leaders Forum, June 5, 2024
  22. MFDF Director Discussion Series - Open Forum (Philadelphia), June 20, 2024
  23. Morningstar Investment Conference Conference 2024, June 26 - 27, 2024
  24. 2024 MMI Annual Conference, October 15 - 17, 2024

©All rights reserved to InvestmentWires, Inc. 1997-2023
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use